Kids Orthopedic

Dr. Soumya Paik (MBBS, MS. Ortho, DNB) of fame Kids Orthopedic, is leading paediatric orthopaedic surgeon in India with 100% successful track record.

The Challenge

When Dr. Paik approached Pmsl Technology, he was in a need of an advanced search marketing strategy to drive high quality site traffic and leads from search. Working closely with Dr. Paik, we deployed an advanced search strategy targeting users from Bangladesh & GULF countries those seeking paediatric orthopaedic surgeries in India due to advanced medical facilities with comprehensively lower costs than these countries.

  • 238%
    Organic revenue growth
  • +183%
    ROI on search & outreach
  • +103%
    Increase in Referral traffi

The Strategy

Working closely with Dr. Paik, we were able to improve Kids Orthopedic’c overall SEO strategy to bolster rankings of their key search phrases in Google while identifying areas of opportunity for new customers. Our SEO and Content Marketing strategy were centred around bringing in highly qualified traffic that would ultimately drive more leads & prospects. India being Medical Tourism hub for patients from Gulf (Kuwait, Bahrain, Iraq, Oman, Qatar, Saudi Arabia and the United Arab Emirates) countries & neighbour countries; Bangladesh, Nepal & Bhutan, we strategically used both long-tail & generic keywords that would potentially bring qualified users to the site.

Along with SEO, we too helped client setting up their own YouTube channel, case-studies & testimonial section on their website.

Using a similar strategy across all content we created, we sought to position Kids Orthopedic in the first page of Google for the search phrases their target audience were searching.

Services Used:
  • SEO
  • Social Media
  • Paid Media
  • CRO
  • Web development

The Result

Working with a limited budget, we needed to be very strategic about where budget were best spent. Through careful monitoring and continued optimization, we were able to far surpass Kids Orthopedic’s goals, generating 238% growth in Organic Website traffic, 103% growth in Referral traffic, 78% increase in Direct traffic and 400% keyword growth in Google in just five months.