Insolvency and Law

Here at Insolvency & Law we specialise in providing insolvency services to all UK businesses and individuals. Our comprehensive services are varied but include defending and presenting Winding Up Petitions for debtors and creditors. We also advise our clients in defending statutory demands.

The Challenge

In 2014, we were hired by Insolvency & Law after a round of interviews among a number of agencies. At that point of time, Insolvency & Law was penalized by Google's Unnatural Link Penalty due to their aggressive and irrelevant link building approach. For which traffic to their website had dipped sharply and so their revenue.

The challenge before us was to first recover the website from Google Penalty and then to increase the revenue by reaching out to potential customers.

  • 100%
    Organic Traffic increased
  • 40%
    Revenue increased

  • Website recovered from Google penalty within 25 days.

The Strategy

  • We listed out all previous work done; especially link building on the website through client reports and advanced tools; ahrefs, majestic seo & open site explorer.
  • Then sorted out valuable and non-valuable links manually.
  • Reached out to all webmasters to remove those irrelevant links from their website.
  • Submitted collected data to Google for reconsideration
  • In the mean time, redesigned the website to strategically delete those links that were not deleted by webmasters while ensuring the website fits to new trend; responsive & fast.
  • Worked on organic front using latest white hat techniques to ensure smooth recovery.
Services Used:
  • Google Penalty Recovery
  • Increase in Organic Traffic
  • Conversion Rate Optimization(CRO)

The Result

  • Website recovered from Google penalty within 25 days.
  • Organic Traffic increased by 100%.
  • Revenue increased by 40%.