The Strategy

From the beginning, BelTranslation International emphasized that they wanted to create a user-friendly site that would allow their user a smooth sail. From conceptualizing to design, we made sure that the website should be user-friendly, cross-device compatible & load quickly. We also designed an operating manual to ensure that once the site was launched, everyone on BelTranslation International team would know how to update and manage the website easily. Therefore, our development team collaborated with our SEO team as well as BelTranslation International team while designing page layouts, coding the site, and building out the backend.

At onset of our marketing strategy, we realized vast majority of BelTranslation International’s monthly Organic Search visits were targeted specifically to home page across their entire website. The rest of the pages including service pages served as proxy pages only.

We adopted a combination of on-page and off-page SEO strategies. We created a highly targeted keyword map, used semantic search optimization tactics, internal linking as well as external linking strategies. We also developed a content strategy that had a comprehensive content ideation, creation & distribution calendar. We utilized a multi-tiered approach to bring new traffic to rest of the site by focusing on the Organic Search channel and our Organic reach for Non-Branded terms beyond their biggest earning page.

We found the greatest impact was realized through a highly-focused SEO indexing strategy that involved on-page & content changes, competitive analysis, and high quality placements in leading business portals online every month. We tied up with Yext to create a number of high quality backlinks to propel its authority in search.