Beltranslation International

BelTranslation International is a leading international translation company providing translation services in more than 99 languages around the world.

The Challenge

BelTranslation International is an international translation service provider whose industry is very competitive and hard to conquer. The client was in the middle of launching a new site for English-speaking users and needed to develop a targeted strategy where they could drive new users and generate leads through website. They wanted to increase brand awareness online and drive more revenue through the site.
  • 500%
    increase in monthly Traffic
  • 194%
    increase in Revenue

  • increase in Conversion Rate

The Strategy

From the beginning, BelTranslation International emphasized that they wanted to create a user-friendly site that would allow their user a smooth sail. From conceptualizing to design, we made sure that the website should be user-friendly, cross-device compatible & load quickly. We also designed an operating manual to ensure that once the site was launched, everyone on BelTranslation International team would know how to update and manage the website easily. Therefore, our development team collaborated with our SEO team as well as BelTranslation International team while designing page layouts, coding the site, and building out the backend.

At onset of our marketing strategy, we realized vast majority of BelTranslation International’s monthly Organic Search visits were targeted specifically to home page across their entire website. The rest of the pages including service pages served as proxy pages only.

We adopted a combination of on-page and off-page SEO strategies. We created a highly targeted keyword map, used semantic search optimization tactics, internal linking as well as external linking strategies. We also developed a content strategy that had a comprehensive content ideation, creation & distribution calendar. We utilized a multi-tiered approach to bring new traffic to rest of the site by focusing on the Organic Search channel and our Organic reach for Non-Branded terms beyond their biggest earning page.

We found the greatest impact was realized through a highly-focused SEO indexing strategy that involved on-page & content changes, competitive analysis, and high quality placements in leading business portals online every month. We tied up with Yext to create a number of high quality backlinks to propel its authority in search.

Services Used:
  • Website Development
  • SEO
  • Paid Media
  • CRO

The Result

Working hand-in-hand with the BelTranslation International’s team, we were able to increase revenues with increased sessions by 54%, conversion rates by 73% and revenues by 194%. With us on their side, unique visitor count grew to 3000+ month from preceding 500 per month. Currently Beltranslation International is being recognized as top 5 human translation service providers in USA.