My Shopify Store isn’t appearing at all in Google search. I don’t know what is wrong with my store. What should I do?

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Install Google Webmaster Tools on your Shopify website. Google Webmaster Tool or GWT is a handy tool that can provide you a lot of information about Google crawling and hence, crawl errors, server DNS errors and possible SEO problems with your site.

While crawl errors will let you know about all the errors Google found when crawling your site including 404 missing pages that can show large gaps of traffic you may be missing for simply not having redirects, HTML Improvements will show you whether Google is seeing any duplicate content, which is a common SEO problem in Shopify.