Smartphones have revolutionized the way internet is accessed forcing organizations to go ‘Mobile first’ while planning their online presence. Mobile Apps have become the most preferred way of voyaging into the internet world and consumer behavior patterns of 2017 have only stamped the significance of mobile apps.
According to Statista, the total number of mobile apps downloads reached to 197 billion in 2017 from 149.3 billion in 2016. This steep rise in downloads will continue in the upcoming years and is estimated to reach to 352.9 billion by 2021.
These staggering numbers demonstrate inevitability of mobile apps in digital world and demands organizations to focus more on creating effective mobile apps that satisfy consumer demands.
Creating successful mobile applications requires strong understanding of market trends and here we discuss the seven most crucial mobile app trends that will become bigger in 2018.
As we head towards ‘cashless economy’, digital options for completing financial transactions have increased manyfolds. The most popular and maybe viable option though is mobile wallets. Highly convenient and time saving, mobile wallets have started replacing cash payments throughout the world.
Juniper Research predicated cash flow from mobile wallets to reach to $ 1.35 trillion in 2017, a surge of 32% from the previous year. The study expects mobile wallets to become default payment mechanisms in global markets in the upcoming times.
2018 will also see a steep increase in the nature of microtransactions conducted through mobile wallets. News organizations, online game stores will embrace mobile wallets to make their customers pay for the services they enjoy.
These reports send a strong message to organizations-If you still don’t have the option of mobile payment in your app then 2018 is the ideal time to create this option.
As more users trust mobile apps to access internet and digital services, these mobile apps become home to a colossal amount of data. From personal details to highly important passwords, mobile apps store all kinds of critical data. This trend makes security the pivotal aspect of mobile apps forcing developers to utilize all security measures while developing apps.
Before launching your app, ensure you have secure back-end, reputed payment gateway and code encryption instilled in your app. Thorough tests must also be conducted before releasing the app.
Digital users have different mindset than that of the traditional users. Digital users expect 24/7 support and prefer app messaging over phone conversations while communicating with companies.
These behavior traits push mobile apps to bring AI at the center of the service they provide. Tech giants including Apple and Google are already spending billions to ace their AI game and this race is only going to get hotter in 2018.
AI allows companies to synthesize vast amount of data gathered by apps and offers viable interpretations. AI thus results in generating better user experience by offering users exactly what they want. Chatbots that comminute with human voice and give smart answers will become a norm in 2018.
This year will also see considerable decrease in the costs of incorporating AI in mobile apps enabling several mobile apps to have some level of AI within them.
Google tried making virtual reality mainstream in 2014 by unveiling Google Glasses. However, tech world’s cold reception meant users weren’t still ready for such development. But come 2018 and we may head towards an age where virtual reality becomes the preferred manner of enjoying services and experiencing products.
The reason for this transformation is the fact that accessing VR is becoming cheaper and convenient. In fact AR can be accessed through any smartphone without any additional equipments.
Ikea and Wayfair have already incorporated Augmented Reality and Virtual Reality in their sales processes. Travel companies aren’t far behind and are creating virtual vacations for travelers. Virtual test drives and virtual tours of homes available for sale are peaking as well.
VR is set to become a $38 billion industry by 2026 according to reports making 2018 the best time to enter this segment for developers.
Increasing number of users are accessing everyday services like laundry, taxi, food delivery and renting beds through mobile apps. These on-demand apps provide reliable services in real time and offer smooth user experience.
According to Sensor Tower non-gaming apps raked in $38 billon dollars in 2017, a whooping increase by $14 billion from the previous year. This trend will continue to boom in 2018 with entertainment apps such as Netflix and HBO being the top earners in on-demand services.
Internet of Things is expanding its outreach and is sure to become the backbone of ‘customer value’. Smart homes are becoming more interactive and devices now will tell users what to do instead of users telling devices what to do. Google’s ‘Android Things’ has boosted IOT adoption and Cisco predicts 50 billion devices to get connected by 2020.
From real estate to educational sector and from banking to healthcare, all major fields are offering innovative services to users through an well-connected ecosystem of IOT and in upcoming years this ecosystem is sure to spread its wings.
Realm’s latest report says Kotlin will overtake Java by December 2018 to become the defacto android app development language. Since Google’s revolutionary announcement in May 2017 that it is making Kotlin a first-class language for writing Android apps, the number of apps using Kotlin has increased by 125%.
Kotlin comes with clean syntax and has a stunning IDE. It is highly effective for functional programming. Kotlin’s biggest feature is its 100% interoperability with Java code making it smoother for developers to switch to Kotlin from Java.
For developers the rise and rise of Kotlin means they have only two options. Either become skilled in Kotlin or cease to exist.
As smartphone penetration in emerging markets increases every single day, mobile apps development shows no signs of slowing down in 2018. According to reports, consumer spending on mobile apps will reach $100 billion by 2021.
The immense rise in mobile app market is sure to increase the competition as well. So, developers and organizations must adapt to newer trends and technologies to maintain their place in the market.