Tag: Google Marketing

Page Speed Optimization: How To Do It Right


With the current strategy shift to mobile, Google has clearly hinted that site speed is one of the ranking signals used to rank pages by its algorithm. It is a crucial part of a site’s usability that enriches user-experience. According to research, “1 second delay in page response can result in a 7% reduction in […]

Read More

Google will Use Mobile Friendliness of Websites as a Ranking Signal


According to a recent blog posted on GoogleWebMasterCentral, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results […]

Read More

Free Android Apps that will be of Great Help to Businesses in 2015


Unlike large businesses, the owners of local businesses and startups frequently explore ways to reduce the cost of running their businesses. The entrepreneurs further lack the funds and resources required for creating custom mobile applications. But they can run the businesses more efficiently by using several Android apps. Despite being free, these Android business apps […]

Read More

Google Introduces “Carousel” Feature to Deliver Most Relevant and Updated Mobile Web Search Results


Each search algorithm update by Google aims to deliver more relevant and updated search results to users. Along with updating the search algorithm, Google also regularly add new features to help users in finding the required information in quicker and simpler way. With more and more people using its mobile search app, it has become […]

Read More

Increase Your Website Ranking by Allowing Googlebot to Access Your JavaScript or CSS Files


Nowadays, no enterprise can think of website development without using JavaScript and cascading style sheets (CSS). Despite being a simple and versatile client-side scripting language, JavaScript is used widely by developers to extend a website’s functionality, while reducing the bandwidth and stress on the server. Likewise, CSS makes it easier for programmers to change the […]

Read More

Being a Slow Rollout Google Penguin 3.0 Initially Impacts Only 1% of Search Queries


The Penguin Update was launched by Google in April 2014 with the intention of freeing its search results from spamming websites. Since the initial launch, Google releases Penguin updates at regular intervals to deliver more relevant and updated information to users. On 17th October, Google rolled out version 3.0 of Penguin search algorithm update. Pierre Far, […]

Read More

Will the Buy Button Make Twitter an Effective Ecommerce Tool?


It is common for modern companies to use social networking sites to promote their products or services. Some companies even use social media to create and popularize online brands. But the new “Buy Button” announced by Twitter will now enable users to complete an entire purchase in just a few taps. Twitter announced the buy […]

Read More

Google Switches from Knowledge Graph to Knowledge Vault


Google aims to organize the world’s information to make them universally accessible and usable. So it frequently updates its search algorithm to deliver more relevant and valuable information to users. The Knowledge Graph was developed by Google to recognize search queries as a separate entity beyond a string of keywords. The Knowledge Graph includes information […]

Read More

Using Google App Indexing and Bing App Linking to Promote Your Mobile Apps


To make its mobile apps popular, a company has to constantly explore new ways to generate thousand of downloads on a daily basis. Like websites, a mobile app can also be promoted on major online search engines like Google and Bing. But promoting websites on search engines are tricky and  time-consuming. The company also does […]

Read More

5 Social Selling Techniques to Make Salespeople More Proactive


With more and more customers conducting pre-purchase research online, social selling has become essential for each business regardless of its size and geographical location. But a business has to customize its social selling strategy by mapping sales techniques into a new environment. The enterprise, however, it not required to invest in any expensive tools. All […]

Read More