Archive: Month: August 2017

7 Simple Ideas to Boost Your eCommerce Sales through Instagram


According to Nielsen’s  Social Media Report, “Generation X (ages 35-49) spends the most time on social media: almost 7 hours per week versus Millennials, who come in second, spending just over 6 hours per week. They’re female, 25% of their time online is spent on social media (vs.19% of males), and they reach across cultures.” Several […]

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What Advertisers Must Know about Google’s Universal App Campaigns?


An average consumer, nowadays, spends about 90% of smartphone time interacting with apps. However, a large percentage of consumers abandon mobile apps after one use. Therefore, it poses a marketing challenge to most enterprises as they must promote their apps by targeting relevant consumers to accomplish more downloads, improve user engagement, and generate more revenue. […]

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