Archive: Month: March 2017

How to Create the Perfect Color Scheme for Your Website?


The user experience delivered by a website is impacted by its accessibility, functionality, usability, performance, searchability, and security. But each time a user visits a website, the first thing he notices is its color scheme. Hence, the website color scheme acts a powerful communication medium to deliver the right message to the visitors. In addition […]

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7 Simple Tricks to Make Google Love Your Website Content


Major search engines like Google change their search algorithm frequently to provide more relevant information to users. Some of these search algorithm updates are major, whereas others are minor. But each update affects the search engine ranking and visibility of many websites at a time. Also, the updated search algorithms always make certain search engine […]

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7 Hottest Web Application Development Trends to Watch in 2017


The number of users accessing websites and web applications on mobile devices has been increasing rapidly. Each owner must optimize his website for varying devices, platforms, browsers, and user conditions to keep the visitors engaged. Also, he needs to focus extensively on the user experience delivered by the website to accomplish higher conversion rate. The […]

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Understanding Different Ways to Measure Customer Experience


According to a survey conducted by Gartner, “By 2017, 89% of marketers expect customer experience to be their primary differentiator.” Most enterprises explore ways to boost their sales and revenues by optimizing customer satisfaction, loyalty, and advocacy. Many businesses also implement customer experience management strategy to increase website traffic and conversion rate. But the customer […]

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Creating and Using Content for Various Stages of Sales Funnel


Each enterprise has to explore ways to accomplish higher conversion rate by optimizing customer buying experience. It needs to focus extensively on the buying process or sales funnel to keep the customers engaged and make them purchase products. The buying process or sales funnel differs based on the sales models of individual organizations. Likewise, the […]

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10 Simple Tricks to Boost Loading Speed of Your Magento Ecommerce Store


You can take advantage of a variety of plug-ins and extensions available for Magento to build custom eCommerce websites without putting extra time and effort. At the same time, mobile-friendly shopping carts, customizable security permissions, dynamic and filtered search, third-party integration and other features provided by the eCommerce platform will help you to make the […]

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Ecommerce Checkout Page Optimization Tricks to Increase Conversion Rate


The number of shoppers switching from brick-and-mortal stores to eCommerce websites has been increasing consistently. But each web store owner must optimize various aspects of the eCommerce website – accessibility, functionality, performance, usability and security- to convert website visitors into customers.  At the same time, he also needs to explore ways to increase conversion rate […]

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