Category: Uncategorized

Understanding Different Ways to Measure Customer Experience


According to a survey conducted by Gartner, “By 2017, 89% of marketers expect customer experience to be their primary differentiator.” Most enterprises explore ways to boost their sales and revenues by optimizing customer satisfaction, loyalty, and advocacy. Many businesses also implement customer experience management strategy to increase website traffic and conversion rate. But the customer […]

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Creating and Using Content for Various Stages of Sales Funnel


Each enterprise has to explore ways to accomplish higher conversion rate by optimizing customer buying experience. It needs to focus extensively on the buying process or sales funnel to keep the customers engaged and make them purchase products. The buying process or sales funnel differs based on the sales models of individual organizations. Likewise, the […]

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