Category: Google Marketing

SEO Techniques for 2018


When it comes to SEO Techniques, you must’ve heard enough about meta titles, descriptions & backlinks from many so-called SEO gurus. The surprising part is many consider meta keyword tags for SEO in 2018 when Google has stopped considering meta keyword tag altogether since 2009. Recommended Read: Meta tags that Google understands If you’re looking […]

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20 Tips for Selling Your Products Online


Selling your products online is a tricky part. Even with great products, you may struggle to make sales. Dense competition and reducing customer attention makes this task even more uphill. Opening an online store and stuffing it with amazing products alone cannot drive sales. To make sales on the internet your product must be easily […]

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7 Simple Tricks to Make Google Love Your Website Content


Major search engines like Google change their search algorithm frequently to provide more relevant information to users. Some of these search algorithm updates are major, whereas others are minor. But each update affects the search engine ranking and visibility of many websites at a time. Also, the updated search algorithms always make certain search engine […]

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6 Types of Transactional Emails a Business Can Send to Enhance Customer Experience


Many enterprises nowadays use transactional emails as a powerful tool to increase revenue through cross-selling and up-selling. But transactions emails are completely different from conventional marketing emails. Unlike marketing emails, transactional emails do not contain any promotional message. The primary objective of these emails is to deliver information the customer about a process or transactions […]

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Voice Search and Beyond: Future of SEO


Earlier users would type their queries in search boxes of popular search engines: Google, Yahoo & Bing. These search engines would then return 10 links per page relevant to the search query. Then the users would go through these links to find the most relevant answers they are looking for. However in coming years, all […]

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What is Remarketing? How Google Remarketing Ads Can Do Wonders For Your Business?


Remarketing is an extremely powerful solution to show your ads to people who have visited your website or used your mobile app previously, but haven’t converted. Here conversion can mean; signing up for news letter, download a PDF or ebook, or simply make a purchase. You can also serve new offers to people who have […]

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How To Avoid CSS @import To Improve PageSpeed


The CSS @import is a process to import stylesheets or CSS files into another one. For example(1), if you would like to import style2.css file in your server to style1.css, the scripts in style1.css would include a @import script at the top like this: @import url(“style2.css”) Why avoid using CSS @import? During the loading of […]

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Page Speed Optimization: How To Do It Right


With the current strategy shift to mobile, Google has clearly hinted that site speed is one of the ranking signals used to rank pages by its algorithm. It is a crucial part of a site’s usability that enriches user-experience. According to research, “1 second delay in page response can result in a 7% reduction in […]

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Responsive Web Design: Why the fuss?


According to the International Data Corporation, “3.2 billion people, or 44% of the world’s population, will have access to the Internet in 2016. Of this number, more than 2 billion will be using mobile devices to do so.” According to a white paper released by Cisco, “Global mobile data traffic grew 74 percent in 2015. […]

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Google will Use Mobile Friendliness of Websites as a Ranking Signal


According to a recent blog posted on GoogleWebMasterCentral, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results […]

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