According to Nielsen’s Social Media Report, “Generation X (ages 35-49) spends the most time on social media: almost 7 hours per week versus Millennials, who come in second, spending just over 6 hours per week. They’re female, 25% of their time online is spent on social media (vs.19% of males), and they reach across cultures.” Several studies even show a large percentage of customers nowadays use social media to collect information about various products and services.
With more and more customers using social media for pre-purchase research, you can easily boost online sales by implementing a robust social media marketing strategy. The marketing strategy will help you to reach out to more customers, improve customer engagement, share information about your products/services, and drive online sales. But the strategy must identify the social networking platforms that drive the most eCommerce sale.
Several studies suggest that Instagram currently drives more eCommerce sales than other popular social networking websites. According to Shopify Blogs, “Also noteworthy in this category is Instagram which is also generating higher average orders than those same sites. This is especially impressive considering the only clickable links in Instagram are those in profile bio’s.” Hence, your social media marketing strategy must focus on Instagram to generate higher average orders and boost eCommerce sales. But you must use a number of tactics to use Instagram more effectively to promote your brand and boost online sales.
7 Simple Tactics to Generate More eCommerce Sales from Instagram
1) Convey More Information through Pictures
As a visual platform, Instagram requires you to share information through images and photos. While selecting or designing the visual content, you must explore ways to make a single photo convey 100-word content. You can even make the visual content informative, emotional, and engaging by combining multiple images into a group portrait. However, you still need to ensure that the image is effective in connecting with the targeted users and convey the required message.
2) Use Hashtags Creatively and Liberally
Unlike other social networks, Instagram does not allow users to embed URLs in descriptions and comments. But it allows users to convey additional information by using hashtags. You must use more hashtags to make your products connect with targeted customers. However, it is also important to use your creativity to make the hashtags effective in increasing photo submissions and persuade customers to buy. You can even consider promoting your products by re-posting relevant hashtagged content.
3) Promote Your Business through Crowdsourcing Content
You can always promote your products or services more effectively on Instagram through user generated content. The reviews and comments posted by existing customers impact the buying decision of new customers strongly. Instead of creating and posting visual content, you can consider using the content posted by your Instagram followers. The crowdsourcing content will depict your business’s real user base and persuade other Instagram users to purchase. You can even consider availing the assistance of professional bloggers to make the crowdsourcing content more impactful by using real people and relevant hashtags.
4) Respond to User Content Proactively
Your Instagram marketing strategy must focus on persuading customers to tag your brand and use your branded hashtags. However, you cannot drive eCommerce sales without providing purchasing power to the targeted customers. It is also important to respond to the comments and content posted by various users proactively. In addition to responding to the user comments, it is also important to keep your response visible to all. Also, you can use the response as a tool to interact with and engage customers and persuade them to become buyers. You must consider seducing users throughout these interactions by offering attractive discounts or deals.
5) Boost Sales through Product Recommendation
In addition to promoting your products through crowdsourced content, you also need to drive online sales through product recommendation. Instagram does not allow you to recommend products or redirect users to the product website. But you can still suggest and recommend relevant products to customers through user generated content. Instagram even allows you to embed product suggestions in the user generated content gallery. When a customer posts images of your product or brand, he can easily use your campaign hashtag or mention the product website. Also, you can recommend relevant products to Instagram users while responding to their comments.
6) Run Various Contests
You can boost online sales through Instagram quickly by running contests. Based on your marketing objectives, you can run a variety of contests on Instagram – email grated, hashtag UGC and like to win. You can run the like to win contests to make more users like your photos. On the other hand, hashtag UGC will enable you to make Instagram users submit photos along with hashtags. You can take advantage of hashtag UGC content to persuade customers to post photos with your products. The contests will help you to keep the Instagram users engaged and entertained while increasing brand recognition and online sales.
7) Don’t Forget to Use Emoji Hashtags
Within a short span of time, emojis have become an integral part of online communication. Nowadays, customers use a variety of emojis to convey messages and information without writing additional words. Instagram allows you to include emojis in hashtags. You even have options to add emoji hashtags to various images and videos without any restriction. While creating campaign hashtags, you can use a variety of emojis. But you must remember that the popularity and impact of individual emojis differ. A number of studies show the love hearts emojis are more impactful than other emojis.
Like other social networking websites, Instagram also rolls out new features regularly. You must take advantage of the new marketing options provided by Instagram without any delay to drive online sales. Also, you need to keep the Instagram marketing strategy flexible enough to adopt the emerging trends in social media marketing.