Are you finding it difficult to generate higher sales or qualified leads from your website? Are you looking for effective tips & tricks, improvements and execution strategies to convert your website into a constant revenue generating source?
In this post, we’re sharing our years of design & branding experience working with some of the leading brands in the world that will help you to optimise your website to the fullest and generate quality leads from search engines.
Before applying our suggestions, make sure you have already installed Google Analytics Global Tracking Snippet and verified your website with Google Webmasters for at least a month in prior.
Both Google Analytics & Webmasters offer a sleuth of data (which we will discuss in another post) that will help you understand your website’s search engine performance, traffic sources, patterns, and behavior in detail.
Here we come to our key question we have addressed in the post: what do you mean by sales or leads generation?
Sales or lead generation is the process when a website visitor click call-to-action button & fill out the contact form or completes a monetary transaction on your website.
Note: Right placement of call-to-action buttons can help you generate more leads or sales.
Now start with website optimization.
While designing your website, do not forget to take special care of your visitor landing pages, especially the home page. Because it is your website’s 1s & most customer landing page where visitors will see first information about your product or services.
Choose right keywords for the page:
The best way to choose the right keyword for your pages is by using Google keyword planner (free) or SemRush (paid). Put your service or product name in keyword search box and both these tools will show up a number of relevant keywords to your search. Pick some high search volume keywords relevant to your search and place it in website title and description.
The key to a balance keyword strategy is to never use direct & short phrase keywords. For example, “Buy Sunglasses”. Use your location along with keywords or make combination in title. According to research, longtail keywords are effective and produce business.
Note: Remember to use your keywords on Page Headers as well as 1st paragraph of your landing page. Don’t try to stuff more keywords to your page.
Be creative in banner or header section design. Do not hesitate to place a call-to-action button such as: contact us/enquiry/let’s talk.
Or you can use the banner section to highlight free giveaways or discount offers. It will ensure a higher chance to turn your website visitor into your customer.
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For custom landing page design with special offers, visit this link
You’ll notice that all above suggestions have been implemented in both landing pages: from Auto Chat Bot to Web Push Notification, all working in sync to provide as much information to visitors and turn them into leads.
Once you implement all the suggestions to your website, it is time to start your campaign and drive quality traffic to your website. Below are some quick tips that will help you drive online traffic very fast.
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Despite the rise of social media and unsolicited, email remains the most effective way to nurture leads and turn them into customers.
Top 3 reasons to leverage email marketing are:
Leverage benefits of email marketing tools such as MailChimp, Constant Contact or ActiveCampaign. Start with your existing subscriber base or customers. Introduce new landing pages and offer. While they begin visiting your website and interact with multiple pages, search engines too take notice of this &help you rank better in search as well.
It is the age of social media. No businesses, now-a-days, can live without social media promotion. Use facebook, twitter, reddit, instagram etc. and start promoting your new landing page.
Here are some questions to ask when defining your social media marketing goals:
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
Not so long ago, local business owners had a set of offline publicity options, such as paying for Yellow Pages inclusion, advertising in the local newspaper, print marketing in the form of brochures and coupons, postal mail marketing, telemarketing, and local radio/television buys. All of these are still viable options in many industries. But while some offline avenues have become optional, Internet marketing is now a necessity for every single local business. If a business can’t be found on the web today, it’s akin to being “nowhere.”
If your business is a local business and your customers are located within a certain radius, Local business listings and citations play a vital role in reputation, rankings, and revenue of a local business. Ensure local listing websites such as Google Local, Yelp, Yellow Pages, Manta etc with correct & consistent NAP information.
Further, don’t leave your listing hang in dry after done with listing your business. Ask your existing customer or friends to give some positive reviews. Also, you can start question answer section through listing sites. Like google local have the option to start question answer section.
We’re sure you’ll get dozens of traffic within a short period. Local business listing strategy works too even if you are global business.
Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content. Plus, your content will not only help attract leads — it will also help educate your target prospects and generate awareness for your brand.
As often misunderstood, content should not be limited to text format only. There are a number of ways you can create content for your users such as:
Create relevant & helpful content and share on your blogs, social media platforms, video publishing platforms & popular guest blogs. This will help you gain traffic and will improve organic keywords ranking.
Paid promotions such as Google Ads can be one of the most precise strategies available to market your brand to people who are interested in and most likely to engage with your brand.
A business owner can show ads to the users who are searching for a specific topic or product and need to pay only when the potential user clicks on the ad. We can also use PPC strategy to display ads on Google display network and generate visitors from other sites. A brand can use this strategy to target potential customers and generate leads for business growth.
If your landing page is good start paid promotion. Run search ad or display ad. This is the most effective way that will boost your organic ranking. If your landing page is good and visitors are spending time on it. Then a great signal pass to search engine about this page and quality of content.
It’s time to play with Google Search Console. After generating some traffic for few days; log in to search console & select performance tab in left sidebar menu. You’ll see how your website is performing in search engine? Which keywords are getting impressions & generating clicks for that page?
Gather all these data in an Excel CSV file and start optimizing your pages further.
There’s a page on your site that’s a goldmine waiting to be tapped. It’s not your About page. Nor is it your checkout page…it’s your thank you page.
Get this page right and it becomes an invisible selling machine for your business. But get it wrong, and you risk getting your relationship with new subscribers off to a rocky start.
In marketing, it is often noticed that many business owners massively underutilize their thank you page. You can actually add a secondary form or call-to-action (CTA) to a related offer to guide your lead to the next logical step in the buyer’s journey.
Here are few best practices that you should follow while designing your thank you page:
The best way to determine what will work for your business is to look at what has worked for you. Begin with an analysis of the deals that have closed. Use these leads generation metrics to identify your most effective marketing channels and campaigns to make smarter marketing decisions.
Test how each of your existing lead generators is contributing to your business using a tool like Website Grader, which evaluates your lead generation sources (including landing pages and CTAs) and then provides feedback on ways to improve your existing content.
You can also try running internal reports. Evaluate landing page visits, CTA clicks, and thank-you page shares to determine which offers are performing the best, and then create more like them.
As soon as a visitor lands on your website, you can start learning about their conversion path. This path starts when a visitor visits your site and ends (hopefully) with them filling out a form and becoming a lead.
However, sometimes a visitor’s path doesn’t end with the desired goal. In those cases, you can optimize the conversion path by analysing visitor path & page flow using Google Analytics.